by admin | Mar 27, 2023 | Farm Marketing, Marketing Strategy
Want to kill a bunch of birds with one stone to connect with more customers, and build greater loyalty with the ones you’ve already got? Let’s start thinking about events and experiences to market your farm or food business. When I was little, my grandfather called...
by admin | Mar 20, 2020 | Crisis Communication, Farm Marketing, Marketing Strategy
Well, what a time. I’ve spoken to some producers who are thriving as shoppers shun the panic-stripped supermarkets in favour of supporting farmers directly, while others (particularly those supplying the shaken hospitality industry) are stressed or planning to cut...
by admin | Feb 14, 2020 | Farm Marketing, Marketing Strategy
The benefits of kicking your farm marketing up a notch (yes, even when your distributors take care of it for you). From profits to happier employees, marketing your farm packs too many perks to ignore – even if you’re totally happy with your current income, or...
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