by admin | Mar 27, 2023 | Farm Marketing, Marketing Strategy
Want to kill a bunch of birds with one stone to connect with more customers, and build greater loyalty with the ones you’ve already got? Let’s start thinking about events and experiences to market your farm or food business. When I was little, my grandfather called...
by admin | Feb 8, 2021 | Farm Marketing, Social Media
WTF is UGC? My very first ‘real’ marketing job was at a wedding venue and caterer, so very early on I learned the power of using what most marketers call ‘user generated content’ (UGC) in food marketing. But I didn’t know that back then, so I just call it the Real...
by admin | May 1, 2020 | Email Marketing, Farm Marketing
Email marketing for farms and food businesses – 20 ideas for growing your list Email is one of the most powerful, cost-effective tools in your marketing kit. In the last blog I covered why it’s so important and how to get it right (even when you’re time-poor),...
by admin | Apr 19, 2020 | Email Marketing, Farm Marketing
Email marketing is hands down one of the best things you can do to grow your farm or food business. It’s a big call, but it’s a hill I’m happy to die on. Why it’s so important In almost every meeting or consultation I’ve had this year, when I bring up email...
by admin | Mar 20, 2020 | Crisis Communication, Farm Marketing, Marketing Strategy
Well, what a time. I’ve spoken to some producers who are thriving as shoppers shun the panic-stripped supermarkets in favour of supporting farmers directly, while others (particularly those supplying the shaken hospitality industry) are stressed or planning to cut...
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