Blog
Events for marketing: why they’re powerful & 4 things to know
Want to kill a bunch of birds with one stone to connect with more customers, and build greater loyalty with the ones you’ve already got? Let’s start thinking about events and experiences to market your farm or food business. When I was little, my grandfather called...
The ‘real wedding effect’: how to build trust and relatability using your customers’ own content
‘User generated content’ builds trust, relatability and inspiration for your farm or food business. Find out what it is and where to get more of it here.
20 Ways to Grow Your Email List
Email is one of the most powerful, cost-effective tools in your marketing kit. Here are 20 low cost ways to build your list, which will work whether you’ve already got thousands of subscribers, or three.
How to Use Email to Supercharge Your Farm or Food Business
Email marketing is hands down one of the best things you can do to grow your farm or food business. It’s a big call, but it’s a hill I’m happy to die on. Why it's so important In almost every meeting or consultation I’ve had this year, when I bring up email marketing...
18 Ideas for Farmers to Keep Making Money During the COVID-19 Pandemic
Well, what a time. I’ve spoken to some producers who are thriving as shoppers shun the panic-stripped supermarkets in favour of supporting farmers directly, while others (particularly those supplying the shaken hospitality industry) are stressed or planning to cut...
5 ways tweaking your marketing lifts your whole farm business
The benefits of kicking your farm marketing up a notch (yes, even when your distributors take care of it for you). From profits to happier employees, marketing your farm packs too many perks to ignore - even if you’re totally happy with your current income, or selling...