Package - the Seed Kit
Seed Kit
$480
The Seed Kit gives you the essential strategy tools to make promoting your business purposeful, sustainable and actually enjoyable.
It focusses on honing your message and targeting, with a few ready-to-go extras to get you started.
It’s perfect for setting solid foundations for a new business or product, or for a boost in direction, reassurance and new ideas if you’ve been at it a while.
Inclusions
Getting it done:
60-90 minute strategy consultation
The launchpad for getting your Seed Kit sorted is a detailed strategy chat. We’ll get into the nitty gritty of your ethos, current position, challenges and visions, as well as my ideas to drive you forward. It might be conducted face-to-face (location and timing permitting), a Zoom call or over the phone – we’ll agree ahead of time.
Pre-consultation questionnaire
Before we sit down for the consultation, I’ll shoot you a form to fill out. This will give me all the background I need to hit the ground running when we chat – so we’re not wasting precious consult time going over the basics. (and by getting you to think about your goals and what makes you so great, sitting down to fill it out will also get you pumped for our meeting.
A review of your current marketing plans and activities
On top of your questionnaire and our consultation, I’ll also do an audit of any existing marketing plans and material you provide, and a thorough stalk of your online presence.
You’ll walk away with:
Key brand messages
Defining the need-to-knows of who you are, what you do, and who you do it for. I’ll help you cut through the weeds to find the 2-4 secret weapons that really set you apart and connect with your people. With these in your toolkit, you’ll be able to communicate with clarity, confidence and impact across all channels.
Audience and community mapping
Your community map is a breakdown of your existing and ideal audiences – who they are and where to find them. I don’t mean identifying and tapping into your dream customer here – this is all about building you an effective community of profitable return customers, trusted influencers, helpful referrers and likeminded collaborators. Ideal in this case means profitable, efficient and aligned – not just #goals.
An on-brand bio or business profile
Writing about yourself can be rough – let me do it for you. I’ll craft a professional, authentic bio or company profile that tells your story, sells your offering and most importantly, feels right to you. It can be used or adapted for website content, brochures, pitching yourself to the media, giving your stockists/wholesale customers something to share on their menus, or just to have on hand next time someone asks you for “a few words” on your business.
Content, collaboration and promotion ideas
A tailored list of lightbulb moments and quick wins for you to use in your communication and marketing strategy. Could include events, experiential marketing, social media, email, blogging, collaboration and media stories.
I’m interested – now what?
1. Complete the form to send an enquiry. Don’t worry, this isn’t a booking yet – you can let me know in your message (or just contact me) if you’d like to have a chat about whether it’s right for you first.
2. I’ll send you the pre-consult questionnaire. Once I’ve got the completed form back, we’ll lock in a time for your consultation and I’ll send you an invoice for the 20% deposit.
3. Consult time, yay!
4. Gimme some time to work my magic, and your Seed Kit PDF will be on it’s way to you soon.